Spoilt Brat !

Kids - Excuse me, do you have a caramel latte combo with decaf mocha and please put a whipped cream with the vanilla toppings in regular please.

Me - I'm sorry we only have the regular latte with whipped cream, is that ok with you.

My goodness, being a small cafe we can't afford to have so many choices for out customer. Our coffee is regular hot / ice with or without milk. However we proud that our coffee of special house blended our original brand.

It used to be if you wanted a cup of coffee that's what you asked for and that's what you got. But being in a 1990s the commercialization of coffee, offered choices that we never have before - espresso, latte, caramel latte, breve, macchiato, mocha, espresso mocha, black forest mocha, americano, and goodness knows what else - in different sizes.

The abudance of choice not only makes every transaction take ten times as long as it ought to, but in a strange way actually breds dissatisfaction. The more there is, the more people crave, and the more they crave, the more they, well, crave more. We become among millions and millions of people needing more and more of everything, constantly, infinitely, unquenchably. We appear to have created a society in which the principal activity is grazing through retail establishments looking for things - textures, shapes, flavours - not before encountered.

What do you want anyway ? A coffee that taste like vanilla shakes ? Gosh .....